Ah, email. It’s hard enough to keep up without the constant pings from your ‘friends’ at Pottery Barn, World Market, Groupon, Amazon deals etc. There are so many more Electronics Classified Ads! I get it. At first you want to order a product, so you go online and order. You are either prompted to create an account (some companies require this), or you are just required to enter your email address. Automatically the ‘Give me Updates on everything about your company because I care so much…” box is checked. So you take the extra second to uncheck it (yay!). And move on with your order.

Thank goodness Gmail has a new system that does quite well at separating Promotional and Social emails from the rest of the bunch.

This year the o2 Group had its own Craig Korn scope out the shiny new technology at the annual Consumer Electronics Show in Las Vegas. Here’s Craig’s rundown of products that will be most useful to you, our o2 group client.

From Craig’s report, there were still plenty of 8K and OLED TVs on display as well as the upcoming AI and personal robots and automation, but a good majority of the show included gadgets that integrate your home with smart technology. So, while spiffing up your new website, there’s an appliance that will fold your laundry, the PicoBrew (www.picobrew.com*) will brew your beer, and the Aveine Smart Wine Aerator (www.aveine.paris*) will automatically decant your Cabernet.

If your company’s next tradeshow is in town, you can ride one of the many new smart bikes, choose an option that gives you a motorized boost as you pedal or one that taunts you when you ride too slow.

If you have to travel for your next show or sales meeting, pack your things in Travelmate Robotics luggage (travelmaterobotics.com*) that will follow you through the airport like a puppy. If you’re exhausted by talking with all the new leads from the show, obviously attracted by your exciting new o2 Group booth, be sure to use your Modobag carry-on (modobag.com*)—the luggage that converts into a scooter to drive you through the airport. Never worry about running out of battery as both featured their own source of power to recharge your phone.

Is your company looking to add some pizzazz to your next tradeshow? We could project some holograms or offer helmets and goggles to propel you into an augmented reality. Another option is to bring a phone case that converts into a drone to take some great selfies of your visitors. Some of these options are more affordable than you’d think.

For the inventors among you, keep in mind one of the most popular areas of the show, Eureka Park. This is the section of the convention where startups and inventors can showcase their products or ideas and look for funding and distribution. Indiegogo*, Arrow Electronics* and Samsung Next* were some of the big names that had a presence there. You’ll be able to test if something as crazy as a button on your shoe that orders pizza to be delivered to your location will be a hit or not!

Before you sign up for your space at Eureka Park, you’ll need a website in place so the VCs can contact you. You know where to get an innovative website? That’s right, you can get one from the o2 Group.

But if you think all these gizmos are mere fads, we can set up a traditional website or show booth using conventional materials and technology and still make your company stand out from the crowd. Call today for a free 20-minute consultation, 303.389.9854.

*The o2 Group has no affiliation with these companies or websites.

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Check out this article on new research showing how visitors read content on websites. That users often scan content might not seem like news, but finding a trend in how their eyes move across the page can offer insights for building a great site.

Remember, the o2 Group can help you apply this insight to a new site, built from scratch. We can also help you improve your existing site.

Check out the full article: http://uxmag.com/articles/the-f-pattern-understanding-how-users-scan-content.