Responsive Design

True Ink Site Launch

by Jayme · Aug 7, 2013

o2 Group just launched a new website – True Ink Fashion! The True Ink website was built with the intention of adding a creative spin to the clothing line. The website represents the essence of the brand – hip, casual and comfortable. Some of the key features include a responsive design platform so users can visit the site from any browser or mobile device, continuous scrolling which allows users to see the bulk of the content without having to click to another page; and to encourage interaction, an ‘inspiration board’ where users can create a mood messages or inspirational phrases to share with friends.

True Ink is a lifestyle brand. The concept behind the brand is both to inspire and remind people about life lessons. True Ink’s message is simple – to bring to life what people are wearing. The clean look and understated designs offer a fresh feel that appeals to many different age groups and generations. In the future, the line will extend to outerwear and cross into fashion accessories. True Ink creator Ray Edwards Jr. is a Professional Boxer, Entrepreneur and NFL Free Agent. “I wanted to tap into another one of my many professional talents, and design a comfortable T-shirt line that you can wear with buoyancy and confidence; a t-shirt that is both fashion-forward and comfortable.” states Edwards. This brand offers a variety of stylish t-shirts that can be dressed up or down.

Take a look at some screen shots from the new website, or visit it yourself!

Responsive Design. Say What?

by Jayme · Jul 26, 2012

Responsive design is a big topic these days. Instead of addressing it in one long post, we’re going to take a few posts to go over some of the essential pieces. As you may know, responsive design is essentially creating a flexible design that adapts (based on information priority) to fit a range of screen sizes – from full size desktop down to mobile phones. We feel some of the essential pieces to responsive design are: new tablets, cost efficiency, UI and competitive advantage. We’ll cover these topics, and possibly more, in posts to come. So stick with us to learn the importance of responsive design and how it can benefit your website!

In the meantime, you can learn more about responsive design from this case study about the Boston Globe, or by downloading A Book Apart. You should also check out our site, www.o2group.com on some different devices, as we recently went responsive!

“Mobama” – Mobile Web and the Government

by Jayme · May 31, 2012

“Americans deserve a government that works for them anytime, anywhere, and on any device.” A powerful statement from President Barack Obama, referring to his new directive, ordering all major government agencies to optimize web content for mobile viewing. Infoworld did a nice writeup about the whole initiative, if you want more in-depth information. This is a huge step forward for the U.S. Government. Currently, many government services are not available (or at least not optimized) for mobile devices, and are not user-friendly. The article mentions that by 2015 more U.S. residents are likely to access the internet through mobile phones than through desktop computers.

We are well aware of this over here at o2 Group! We’ve taken the step with clients to use Responsive Design to build websites that display across modern browsers and devices. Responsive Design is essentially creating a flexible design that adapts (based on information priority) to fit a range of screen sizes – from full size desktop down to mobile phones. To learn more about responsive, you can read a nice case study about the Boston Globe, or download A Book Apart. You should also check out our site, www.o2group.com on some different devices, as we recently went responsive!

Whether or not the Government agencies will go responsive is a whole different topic. There is a lot of conversation about responsive vs. platform optimized designs and strong arguments for both. Jacob Nielsen’s AlertBox has a thorough article which articulates the pros and cons of both design options.

The government is looking into mobile optimized design, we’re doing responsive design… isn’t it time you get your website up to speed with your user’s mobile habits? Contact us if you have questions, or are interested in moving your website to a responsive design.