AbbVie Weigh2Go was an 8-week weight management program created to help employees lose weight through Food, Fitness, and Focus. With an extensive background in health and fitness marketing, the o2 Group led AbbVie in developing the program from concept to implementation through day-to-day management. AbbVie discontinued the program in 2023.
Web Design and Development
We designed an easy-to-use website containing guidelines, planning, tracking and interactive tools to help employees achieve healthier habits. The team building, fun competition, community portal, and prizes keep participants motivated throughout the program. But the camaraderie, encouragement and plain old fun keep employees coming back year after year.
Marketing Collateral
Following AbbVie’s extensive brand guidelines, the o2 Group created custom icons and documents that outlined the program and provided handy tip sheets and recipes. Employees could read the info online or download and print information in elegant, printer-friendly PDF formats.
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