With years of work in the oil and gas industry, SM Energy came to o2 Group for a rebranding effort which included logo update, brand guidelines, website redesign and development, sustainability reports, trade show booth graphics, and ongoing marketing collateral.
Identity Design
The first stop was to modernize and standardize the SM Energy logo. Working extensively with the SM marketing team, the o2 Group set out to understand and create a logo that accurately reflected the corporate mission and values. The result is a simplified logo mark with bold, bright colors that sets the branding apart from the competition.
Web Design and Development
The website redesign and development incorporated the bold and unique colors established during the rebranding process. The theme of the design is easy to use and professional. It incorporates gorgeous employee photography and easy-to-read infographics and iconography.
Tradeshow Design and Management
SM Energy enlisted the o2 Group to assist in designing and producing their booth presence for a national trade association conference.
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