o2 Group just launched a new website – True Ink Fashion! The True Ink website was built with the intention of adding a creative spin to the clothing line. The website represents the essence of the brand – hip, casual and comfortable. Some of the key features include a responsive design platform so users can visit the site from any browser or mobile device, continuous scrolling which allows users to see the bulk of the content without having to click to another page; and to encourage interaction, an ‘inspiration board’ where users can create a mood messages or inspirational phrases to share with friends.

True Ink is a lifestyle brand. The concept behind the brand is both to inspire and remind people about life lessons. True Ink’s message is simple – to bring to life what people are wearing. The clean look and understated designs offer a fresh feel that appeals to many different age groups and generations. In the future, the line will extend to outerwear and cross into fashion accessories. True Ink creator Ray Edwards Jr. is a Professional Boxer, Entrepreneur and NFL Free Agent. “I wanted to tap into another one of my many professional talents, and design a comfortable T-shirt line that you can wear with buoyancy and confidence; a t-shirt that is both fashion-forward and comfortable.” states Edwards. This brand offers a variety of stylish t-shirts that can be dressed up or down.

Take a look at some screen shots from the new website, or visit it yourself!