Acrolinx, the makers of content optimization software, needed assistance in creating extra marketing collateral for an event—their in-house design team was busy with other projects and could not meet the tight deadline. The Acrolinx marketing director worked directly with the o2 Group to create tradeshow graphics, a brochure and promotional postcard. Using the existing Acrolinx marketing standards, the o2 Group was able to jump in and quickly create material that seamlessly fit in with their existing brand. The end result, a successful show and happy client.